"It is also my belief that there are a lot of people out there who feel the same way as me, and want to see Amphetamine.app continue to flourish without a complete re-branding," the developer writes. Gustafson believes Amphetamine is not in violation of the guidelines.
#DEVELOPER AMPHETAMINE APPLE MAC#
Apple itself has even promoted the app in a Mac App Store Story. The timing of the demand for a rebrand is curious, as the app has been in the Mac App Store without issue for six years, and has achieved over 432,800 downloads and a 4.8 out of 5 rating in the US Mac App Store from over 1,400 reviews. It would also eliminate any benefits from its existing brand awareness, as that would not carry over to the new app's title. To avoid being in violation, Gustafson would have to effectively rebrand Amphetamine completely, an action that would make it harder for existing users to keep track of the app for future updates. Specifically your app name and icon include references to controlled substances, pills." Specifically, Apple claims the app "appears to promote inappropriate use of controlled substances. Facilitating the sale of marijuana, tobacco, or controlled substances (except for licensed pharmacies) isn't allowed." Apps that encourage minors to consume any of these substances will be rejected. The guideline at issue is 1.4.3, stating "Apps that encourage consumption of tobacco or vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apple deemed the app was in violation of its App Store Guideline, and it would be delisted on January 12 unless changes were made to the app.
Posted on Friday to Github, William Gustafson claims an Apple representative got in contact on December 29th, with the threat of removing the app from the Mac App Store.
So far, it has been offered on the Mac App Store for six years, but it seems that Apple itself may be preparing to remove it from view entirely, due to its branding. Dating back to 2014, Amphetamine is an app that is used to keep a Mac awake, preventing macOS from going to sleep.
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